The Democratization of Provençal Rosé

There is a quiet revolution taking place in the wine aisles of Britain's supermarkets, and it speaks to a broader principle that progressives would do well to celebrate: the democratization of quality. For too long, the pleasures of pale Provençal rosé have been gatekept by celebrity endorsement and inflated price tags. No longer.

The Whispering Angel Effect

Over the last few years, rosé has enjoyed a remarkable transformation from a seasonal indulgence to a year-round staple. This shift has been driven, in no small part, by the Provençal giant Whispering Angel, a wine that has come to define an entire category. A blend of cinsault, grenache and vermentino grapes, it is loved for its pale hue and bone-dry profile, with subtle flavours of orange, red fruits and a whisper of dried herbs and spice. Its marketing is as refined as its palate, and its celebrity following is fervent. Adele herself told US Vogue: